Compulsory Euthanasia at 80: The Ad Campaign

The Gruen Transfer is a show on Australia's ABC1 about advertising, how it works, and how it works on us.  In one segment called 'The Pitch', agencies compete to fulfill a seemingly impossible brief.  Recently, two agencies pitched ads for compulsory euthanasia at 80.  These ads are actually really good and could be readily recast to support a more palatable message.